About us

The ideation of setting up of Athmashakthi Multipurpose Co-operative Society Ltd. in Dakshina Kannada District took its genesis in the formation of Narayanaguru Swamy Prakashana and Charitable Trust in the year 2003. The trust was registered with the social responsibility of reaching out to the deprived and disadvantaged section of the society. The trust envisaged to publish Athmashakthi quarterly magazine, to set up a co-operative bank, educational institution and health awareness camp for the benefit of the underprivileged.


In the year 2011, the Trust selected 11 members who mobilized other members and garnered the share capital within 3 months and pioneered to form Athmashakthi Multipurpose Co-operative Society (AMCS) on 30.01.2012. Within a short span of 9 years the co-operative has opened 18 branches across the District , which testify the reinforcement of faith and confidence reposed by the members and dedicated services of the staff. All the branches have financially surged ahead in terms of profits, performance and currently pay 15% of dividend, which speaks volume of their financial prudence and managerial human capital. Office bearers opine that productive investment in skill education advancement is vital for the poor to avail economic opportunity leading to their upward social mobility.


“Marginalized groups and vulnerable individuals are often worst affected, deprived of the information, money or access to health services”. To counter the health deficiency among the poor every year AMCS is organizing medical camps as well as blood donation camps in rural settings benefiting more than 7000 marginalized families. These camps are organized in association with Non-governmental Organization, Corporate, Civic bodies, Educational Institutions, Individual volunteers, Trusts and Hospitals. These camps provide integrated health care services of preventive, curative and referral nature encompassing investigative and surgical interventions. Their main objective is to enhance the awareness and provide accessibility to health care services.


Eye check camps are being organized for the past 6 years, which helped the underprivileged communities in getting the awareness on eye ailments, the early detection of refractive errors, availing spectacles and free cataract surgeries and need-based follow up treatment. A total of more than 1000 beneficiaries have been screened for refractive errors, cataracts and other treatable eye diseases. More than 100 people are treated for cataracts with free surgery services. More than 5000 free health cards were also issued that would benefit any of the family members. The benefits of medical camps reach out to the poor women, senior citizens, children and the needy population sans health care accessibility and health insurance.